Integrated Marketing Campaign

Spindrift’s IMC plan focuses on three main goals. First, it aims to strengthen customer loyalty through targeted advertising and promotions that keep current consumers engaged and prevent brand switching, measured through increased repeat purchases and loyalty program data. Second, it seeks to boost sales by encouraging more frequent use—motivating customers to try new flavors and product lines like mocktails or variety packs—tracked through coupon redemptions. Finally, it aims to enhance the brand’s image by highlighting Spindrift’s authenticity, clean ingredients, and sustainability efforts, especially following its recent brand refresh.

Check out this blog for a SWOT analysis on Spindrift

Bloom Festival Campaign

Brainstorm Process

Bloom Festival was a mock campaign I created for an ARTS 222 Class. I was to create an event and develop a full advertising campaign for it from the beginning brainstorming process all the way to a finial advertising proposal.

Bloom Festival Poster Options

Bloom Festival Social Media Options

Bloom Festival Mockups

Interested to see more behind the scenes of this campaign? Head to this blog post.

Bubba’s Brews Mockup

Featured is a menu created for Bubba’s Brews, coffee shop developed for a graphic design course.

Typography Posters

The posters below were created for a graphic design course at Liberty University. Both were using typography with different fonts, designs, colors, and styles.

Interested in working together? Let’s chat!